October 18, 2022essay

Digital Marketing is NOT a side dish

Originally published on The Wicked (Substack), 2022 — preserved here permanently.Original

Better start cooking

People talking about digital marketing like it’s a SIDEDISH.

No, besh.

It’s the main MEAT in your samgyupsal. Better start cooking.

Don't expect millions of likes when you haven't been consistent with your marketing. That should have started 10 years ago.

But it's not too late.

The 3Vs of content - visible, valuable, variety - that can help with your BET (brand, engagement, trust) can still be achieved once you decide to START.

Like I said, better start cooking.