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December 1, 2021wicked thoughts podcast

Episode 41: Nas Arcayan

Originally published on fleirecastro.com, 2021 — preserved here permanently.Original

Fleire Castro interviews Mr. Nas Arcayan of Mothership for this season’s Dash of Social. Powered by ContentDash.

This week, I’m catching up with my good friend Mr. Nas Arcayan, founder of Mothership and cognitive branding specialist. We start things off with what it means to build a “cognitive brand” and how one can connect with customers in the deepest, most meaningful ways. “Branding is not about connecting with the eyes it’s about connecting with the mind,” Nas shares.

Nas drops some valuable knowledge for our MSME friends – the 3 most important facets of your business: your category, your customer, and your company. Using case studies and relating concepts to real-life situations, even first-time entrepreneurs can easily grasp these nuggets of wisdom. There’s just so much to learn in this episode!

Show Notes:

Nas Arcayan is the founder of consulting firm Mothership. He is a Cognitive Branding specialist sought after by businesses for building brands through the integration of business mechanics and psychology fundamentals. His wide range of experience ranges from local high-impact startups, global brands, and even Fortune 500 companies.

As a result of the financial growth and success that his strategies have generated for his clients, Nas also currently serves as the CMO for several of their companies, enabling him to continue solidifying and scaling their position in the market.

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