January 5, 2024essay

The Challenge Facing B2B Startup Founders and Marketing Leaders this 2024

Originally published on The Wicked (Substack), 2024 — preserved here permanently.Original

Time to get better

B2B startup founders and marketing leaders are setting themselves up for FAILURE in 2024.

And to think it's still the first week of the year.

How?

Overworking their marketing and sales team
Not creating thought leadership content
Not optimizing their leadgen channels
Not delegating content creation
Not investing in ad spend
Not automating workflows
Not tracking KPIs

With attention spans waning and AI getting better (ChatGPT is just 1 year old), it is best to keep tabs on how you are deploying solutions to help you grow.

The things you were used to doing since 2014 will not work anymore this 2024.

You need to:

Revisit your ICP
Review your user journey
Review all products, policies, services
Simplify flow with humans
Automate repetitive tasks with AI
Delegate to partners if not in your zone of genius

Spamming people with links and offers on DMs does not work. Get better.